Early Sex Exposure to Youth

Early sexual exposure to youth Shekinah Lorcy Liberty University April 26,2012 Abstract Viewing and discussing the article Protecting youth from early and abusive sexual experiences, by authors Lynn Rew, Katherine Bowman, the affects of early sexual exposure towards youth; what ways can that be prevented, and things parents should be aware of prior to their children being exposed. Presenting personal thoughts and views on the current social problem, and raising awareness. Finally considering from a Christian worldview, biblical facts plus scriptures.Does a placing person of high faith single out youth from early exposure to sex or any sort of sexual contact? Article Summary Sex is a God given gift, to form and multiply in a way that’s honorable to Him. When used unwisely there can be serious consequences such as unwanted pregnancies, and STI’s (sexual transmitted infections). In case of the article Protecting youth from early and abusive sexual experiences, by authors L ynn Rew, Katherine Bowman, they discuss advantages and disadvantages to early exposure to youth. In today’s society sex is portrayed a simple factor in life that has no repercussions or consequences when misused.From the television shows, to Internet, to even the commercials placed, sex sells and rapidly is increasing into the norm of everyday society. Exposing sex to youth at an early age can cause emotional depression, physical malfunctions, and the wrong outlook on life both mentally and spiritually. The article reviews that parents that converse with their children more freely and openly are less likely to experiment sexual intercourse at a younger age. (Lynn Rew, Katherine Bowman 2011) Knowing the facts help for a better understanding and less curiousness to testing.When parents practice impersonal relationship with their children, conversations such as sex come easily to discuss amongst each other. Many parents believe that hiding or not placing an awareness about sex t o their children will make them less likely to have sex when in fact it increases their chances greatly. Also youth that are active in school with extra curricular activities such as being in sports teams aren’t quite too exposed to sex, compared to a child that goes straight home after classes turns on the TV everyday.Having their minds filled with academics along with extra curricular activities leaves for a balance and non – acquaintance with sex. Early sexual contact can also depend on a child’s environment. Raising a child around drugs, crime and violence can increase the likelihood of having unprotected sex with others. Schools now are beginning to administer mandatory sex education classes with students as early as freshman in high school. Enforcing this behavior would benefit for decreasing early sexual activity and furthermore raising knowledge for STI’s (sexual transmitted infections), the causes and affects of diseases.Thoughts of early sexual exposure to youth as a Social problem As the years progress, sex is becoming a socially accepted norm. Teens who see and hear a lot about sex in the media may be more than twice as likely to have early sexual intercourse as those who are rarely exposed to sexual content. A new study shows that 12- to 14-year-olds exposed to the most sexual content in movies, music, magazines, and on television were 2. 2 times more likely to have had sexual intercourse. Teens are still at a stage mentally were there’s still room for improvement.Corrupting it at a young age can lead to many negative affects such as rebellion against family, delinquency, and mental instability. In most cases when teens are going through puberty, they feel the need and compression to fit in, and chances are people around them are becoming sexually active by peer pressure all around them. As a young teen in high school I had no common knowledge of sex. Coming from a single parent home my mother and I didn’t have the closest relationship, so a conversation about sex was never brought up.The information was only gained through friends, associates and a few close family members, which wasn’t the best possible thing to do. If my relationship were closer to my mom I would have approached her about it, but my curiosity lead me to seek other options from other people. Females like myself with just a single parent in the home like a mom; we usually seek a male figure for the lack of one not being in the home. Sex is usually acted upon earlier, for the fact of a lack of attention.They get too attach easily since they are being displayed affection whether or not it’s emotionally or physically. Many times when these decisions are made they are based off of temporary emotion that can affect you in a permanent way, for example early pregnancy. Christian Worldview When combining a strong faith it’s always best to place scripture with growth and temptations of this world. Famili es that raise more awareness and concern when comparing everyday scenarios with scripture can help youth in the family have a better understanding.Reading scripture daily with family causes for expansion of wisdom and can help for better decision making when coming to teen and early sexual exposure. Sex was originally made by God to share between husband and wife with intentions of multiply, and bringing in life to this world. Today sex has lost its initial meaning, people are abusing God’s gift by using it for just selfish temporary pleasures. Sex before marriage is only breaking the covenant between man and God to remain pure for your husband and wife.We are so caught up in what the world has to offer that we lose focus on God and his message about sex. Purposely abusing sex for self-interested intentions is in a way cursing God and saying that He’s not important and the word being offered has no relevance to their lives. While God was on earth he sacrificed plenty f or us mentally, spiritually and emotionally. The least we can do is return that unconditional love back to Him. He was tempted in the wilderness by the devil, cursed by people, betrayed by his closest friends, hung on the cross and the list continues today in our lives.Due to the fall cause by Adam and Eve sin is easily influenced in our lives. Having God, as our personal savior and becoming more like Him can lead of to a better path in life. Although the road not is easily God will help us every step of the way, as for temptations with sexual impurities, etc. Making a way out of no way God will always see you through. Reference Rew, L. (2008, January). Protecting youth from early and abusive sexual experiences . Retrieved from http://findarticles. com/p/articles/mi_m0FSZ/is_1_34/ai_n24923909/pg_2/? tag=content;col1

Mexican Americans Essay

I feel that it is important in becoming an elementary teacher with special education that we study and teach about Mexican-American history and culture. The first article that I am going to talk is called, â€Å"Integrating Mexican-American History and Culture into Social Studies Classroom†. The article talks about how Mexican-American are the fastest growing ethnic group in the United States and also the least educated. The article also gives important information on how to prepare teachers for introducing the Mexican-American culture and history in the classroom and school. I feel that it is important in becoming an elementary teacher with special education that we study and teach about Mexican-American history and culture. The first article that I am going to talk is called, â€Å"Integrating Mexican-American History and Culture into Social Studies Classroom†. The article talks about how Mexican-American are the fastest growing ethnic group in the United States and also the least educated. The article also gives important information on how to prepare teachers for introducing the Mexican-American culture and history in the classroom and school. My second article is titled, â€Å"A New Latino Underclass†. This article talks about the Hispanic culture, whether they are American born or an immigrant. The main focus of the article is about assimilation. Heather Mac Donald talks about how illegal immigration is just worsening the Hispanics culture, and how it is taking a turn for the worst. The Mexican-Americans are assimilating their culture with the culture from Mexico. The problem is that the immigrants from Mexico do not want to assimilate the American culture with their own culture. The article also talks about the rise of gangs and how some of the parents support it. It stresses on how gangs are affecting the drop out rate among Hispanics. â€Å"Integrating Mexican-American History and Culture into the Social Studies Classroom† is the first article I am going to discuss. The article starts out talking about how important it is to teach Mexican-American culture in the school. â€Å"Parents value the importance of education for their children, but they don’t always agree with the school’s approaches to teaching and learning, nor accept the secular values as appropriate for their family. † (Escamilla, 1992) Teaching the content of Mexican-American culture helps improve the student’s self esteem. â€Å"Studies have suggested that positive ethnic affiliation among Mexican-Americans (and other groups) greatly influences individual development in many ways, including: lifestyle choices, values, opinions, attitudes, and approaches to learning. â€Å"( Gollnick & Chinn, 2006ollnick & Chinn, 2006) The article also stresses how important it is for the student to study other cultures. This idea is through the term Multicultural education which â€Å"is an educational strategy in which students’ cultural backgrounds are used to develop effective classroom instruction and school environments. † (Gollnick & Chinn, 2006) It is important for the entire student body to ethnic literacy. â€Å"Ethnic literacy allows all students to understand their uniqueness, to understand the complexities of ethnicity and culture, and to take pride in who they are as people. † (Escamilla, 1992) The textbook talks about ethnicity and brings up the term ethnic group or ethnic identity. These terms mainly describe a persons’ national origin, religion, race, and may also include gender class and lifestyles. The article then goes on to talk about how important the teacher’s preparation is to present the material. One of the main problems is that only 30% of the teacher faculty is non-white, but a lot of times in urban districts 70% of the student body is non white. That will play an important part of the resources a teacher and school can afford to buy. The way students’ attitudes about themselves, others, and their school depend on the way they are shaped at school. The Mexican-American students will benefit greatly from getting to learn about their culture, but other cultures at the same time. â€Å"It is important to have cultural relativism, which means we need to learn more about are own cultural than is require. † (Gollnick & Chinn, 2006) Learning and respecting other people’s culture means crossing over cultural borders, which is very important in a multicultural school. The second article, â€Å"A Latino Underclass† talks about gang violence among Hispanics. Gang violence is rising tremendously among Mexican-Americans. The author believes that there is some type assimilation going, but to all the worst element of American life. There has been a debate on whether Mexican immigrants are trying to assimilate into the American culture or not. â€Å"Part of the reason for the gang violence according to David O’ Connell, pastor of the church next door to the Soledad Enrichment Charter School, which is the vortex of LA’s youth gang culture, has been fighting gangbanging for over a decade. † â€Å"Hispanic children feel that they have to deal with problems themselves, apart from their parents, according to Mr. O’Connell, and they â€Å"do so in violent ways. † (Mac Donald, 2004) The parents are even sometimes scared of their own children. The children seem to go towards a cultural of violence at an early age. Constant illegal immigration is playing a big part in all of this. Cultural pluralism seems to be what the immigrants are doing from Mexico, they want to live in America but only practice the cultural ways of Mexico. The article talks about a component of underclass behavior that causes school failure. Hispanics have the greatest drop out numbers in America about 30% compared to 13% black and 7% whites. â€Å"Every parent I spoke to said that she wanted her children to do well in school and go to college. † â€Å"Hispanic parents are the kind of parents that leave it to others,† explains an unwed Salvadoran welfare mother in Santa Ana. (Mac Donald, 2004) The constant flow of Mexicans in America is bringing down the Hispanic education levels, 30% of foreign-born populations in the United States is Mexicans. I found both of the articles on the internet. I was looking for something to do with Mexican-American culture and school. I feel both of the articles relate to each other very well. In the first article they talk about how important it is to study Mexican-American culture, but also to study and understand other cultures. They believe this will help Mexican-Americans stay in school and learn better. The second article talks about how Mexicans are coming from Mexico and not assimilating their culture with American culture, therefore causing a large drop out rate in school. This is very important to understand as a teacher because we need to try and fix the problems of children dropping out of school. If we try to educate them on how to respect different peoples cultures, but also have respect for their own. Maybe they will find learning a lot more interesting and want to be in school. It is also important for them to be able to function in the world with people of all different colors. I believe as a future teacher that no matter what subject I am teaching, there is always a way to keep a multicultural classroom. This topic was interesting to me because this is an ongoing issue that the media has been talking about for years. I don’t believe it is going to go away before I become a teacher. It is important to learn about issues that are going on with the student so that we can better understand what they are going through. Understanding what they are going through will help the teachers help them with issues. The issue is important for all teachers to know about because most of them will have a student of the Hispanic culture in their class. References Escamilla, K. (1992). Integrating Mexican-American History and Culture Into The Social Studies Classroom. Retrieved October 10, 2007, from http://www. ericdigests. org/1992-2mexican. htm Gollnick, D. , & Chinn, P. (2006). In Debra Stollenwerk (Ed. ), Multicultural Education in a Pluralistic Society. New Jersey: Pearson Prentice Hall. Heather Mac Donald. (2004, July 25). Retrieved October 10, 2007, from The Dallas Morning News, a Latino Underclass Web site: http://www. manhatten-institute. org/html/_dmn-new_latino_underclass. htm.

Innoviting Essay Example | Topics and Well Written Essays - 3000 words

Innoviting - Essay Example and task; good organizational skills; ability to communicate tasks and expected results effectively; ability to negotiate various administrative and regulatory processes; good delegation skills. I will to develop some skills that will ensure that I have brought superior performance in any line of duty that I am given. This will assure my competence in all aspect. The first one is to develop my management and leadership skills; this will ensure that I set priorities, delegate, motivate and develop my subordinate, and coach them to become top performers as well as communicate objectives and goals. It will be also essential that I develop proper and effective communication skills; this will always make me to get my point across, enhance that I have a compelling presentation to support my goals; it will also ensure that I inspire others to achieve better results and demonstrate emotional intelligence. The other skill that will develop is collaboration skills, this will guarantee that I value and celebrate differences, I build rapport, I am capable of forming alliances and negotiating effectively. Critical thinking will be very useful; anything that involves innovation will requ ire a critical thinking and logic skills. This will ensure that I solve a problem logically, research options, avoid biases and focus on meaningful date to draw the right the right conclusion. The skill assessment exercise is very useful as it makes made me acquire the skills that are beyond the skill one learns in college, university or any formal learning institution. The skill assessment exercise enabled me to gain better understanding of my strengths and weakness. I was also able to be really excited about my joy and the tasks related to the job description this made me to very motivate from all aspects in relation to challenges and benefits. It is through the exercise that examined my values and interests; I determined how my talents and skills can be best used to make use of my role in

Global Study300 Movie Review Example | Topics and Well Written Essays - 250 words

Global Study300 - Movie Review Example The globalization can be considered as an outcome of discrediting communism and the excessive harnessing of fortunes by nations to the newly introduced global markets. Within the United States, Democratic as well as Republican administrations embrace unshackled globalization over the dissents of organized labor. The foremost real examination of globalization for America happened in 1993, with the execution of NAFTA. The NAFTA’s scope was the North American nations of Mexico, Canada and The United States. It was drafted and substantially afoot during the presidential term of George H.W. Bush, although it was completely enforced under the regime of Bill Clinton. This trade organization received substantial endorsement by Wall Street and business leaders but was excessively criticized by labor leaders of United States. It was Clinton plans that won during the election campaigns in 1992 which provided that NAFTA is needed to be implemented but it should force Mexico to increase pollution and labor standards in order to make them parallel to the U.S. standards. Therefore the basis of this unrestricted trade was set and the U.S policy makers can be attributed as its authors and directors (Heights Production

Staff development Assignment Example | Topics and Well Written Essays - 250 words

Staff development - Assignment Example In the evaluation, it is more about what they have done for the organization and whether it was I line with the goals, mission and vision of the organization or not. In evaluating staff performance, the manager should allow for the employee to discuss their self-evaluation, what their needs are as well as the differences in the current and previously carried out evaluations. This allows bonding time and more communication as the interviewer and interviewee have interacted in the past hence an unstructured interview (Edenborough, 2007). In the staff selection interview, the manager takes all the charge and the staff is not allowed the open communication and personal input. This is necessary in order to create barriers and level of authority from the initial start with the employee. Managers that are too open may lead to employees that slack in performance, don’t take authority too seriously and hence leading to poor performance and manager-staff relationship in

WRITE ON OAU ORGANAISATION OF AFRICAN UNITY PROVIDING A SUMMARRY OF Essay

WRITE ON OAU ORGANAISATION OF AFRICAN UNITY PROVIDING A SUMMARRY OF THE MAIN RATIONALE,PURPOSE,AND OBJECTIVES OF THE ORGANAISATION AND INCLUDE A DESCRIPTION O - Essay Example I start this paper with why I define the OAU and the AU as an IO. I continue with a brief overview of the history of the OAU that paved the way for the establishment of the AU. In the paragraph that follows, I give a brief description of how the OAU became the AU. I continue with the vision and objectives of the AU followed by an assessment of the structure of the AU and discuss the six most important bodies of the AU and its three financial institutions. The budget of the AU will then discussed where I identify several reasons why it is hard for the AU to find the necessary funding. I end this paper with a brief summary of this paper and a conclusion about the AU as an IO. Many scholars from the International Relation realm have studied IO. From the widely available literature about the study of IO, one can identify various definitions of IO. Both terms can be analyzed as being intertwined or as two independent terms. In the case of the OAU and the AU, to what extent can one see the OAU and the AU as IO It is clear that its member states are from the African continent as like the European Union (EU) and are all sovereign states. In addition, the OAU and the AU are based on a convention that was designed by the founding members of the OAU and the AU and which all member states have to ratify. ... Therefore, one can not reject the notion of the OAU and the AU not being an IO and by the same token accept the notion of the EU to consider an IO. The History of the Organization of African Unity The OAU was established on 25 May 1963 with the formation of two groups namely the Casablanca group and the Monrovia Group. The objectives of the OAU during the decolonization period were to support African states to gain their independence, to promote the unity and solidarity and to strengthen cooperation among the member states of the OAU. In addition, the OAU also ensured that its member states uphold sovereignty and territorial integrity among member states. On an international level, the OAU promotes international cooperation and to protect the interests of Africa (OAU 1963). The OAU charter that formally established the OAU was signed by 32 governments of African states in Addis Ababa, Ethiopia. Since the establishment of the OAU in 1963, the OAU made considerable progress in implementing the objectives and one can see the progress as the foundation for the establishment of the AU. However, it is beyond this paper to scrutinize the historical strengths and weaknesses of the OAU since it development. I, on the other hand, will shed light on several facets of the OAU as an institution that eventually led to the establishment of the AU. From OAU to AU From the objective to support African states for their fight for independence, one can conclude that the OAU accelerated the process of decolonization in Africa and by 1994 all 54 African states were independent. Unfortunately, this has been seen as the only objective that the OAU successfully implemented and realized. Within the widely available literature and

Ethical issues in regards to social work Case Study

Ethical issues in regards to social work - Case Study Example In his personal point of view he has to inform the lady about the matter as he knows the lady and moreover it is a case against human values and morality. However, as per the professional ethics, the practitioner is not supposed to confide the things the client says to him and besides he has to do as much favour to the client. But it is said that if a problem becomes a great threat to the society the social worker has to maintain the social aspects of it and should work for it without discriminating the client. Therefore, it is imperative that the clinician has not only the â€Å"ethical responsibility to maintain the privacy and confidentiality of clients† but also â€Å"to practice within the confines of the law and in an ethical manner† (Corbin 2007). As evident, the social worker is here taken up by two ethical problems- personal and professional. The personal ethics tend him to speak this to the lady at once but the professional ethics pushes him into a dilemma and so he becomes reluctant to speak to the lady. If he speaks to the lady he violates the rule of confidentiality with the client. The code of ethics for National Association of Social Workers state that â€Å"social workers should protect the confidentiality of all information obtained in the course of professional service, except for compelling professional reasons†; however, it is not applicable â€Å"when disclosure is necessary to prevent serious, foreseeable, and imminent harm to a client or other identifiable person.† (School Shootings: Ethical & Confidentiality Boundary Issues). Therefore, in the given case, the clinician can disclose the information to prevent the imminent harm that will be done to the girl. However, as the professionalism stresse s confidentiality, the social worker here can also work hard to make the client realise the problems involved in his marriage. By marrying the lady he, not

Luxury and convenience commodities Assignment Example | Topics and Well Written Essays - 1000 words

Luxury and convenience commodities - Assignment Example Now the building up of the habit to gain access to such convenience products happens to cite different alternatives or substitutes of such products to the consumer. The consumer of convenience products in addition to building up a relationship with the product category also tends to reflect a passion for a certain brand relating to the same. However in absence of the specific brand of such convenience product the consumer in the light of other possible alternatives tends to frequently switch over to other available brands. Hence the marketer of the brand of such convenience product needs to develop strategies to attract and sustain the consumers of such products in the global marketplace. The marketer needs to further understand that the total gamut of convenience products available in the marketplace can be generally sub-divided into three parts like Staple, Impulse and Emergency. Staple type of convenience products are refereed to such that tend to reflect a very large availability in the market like grocery commodities and even merchandises like petrol and diesel. Again Convenience products are categorized as being Impulse type where the consumers tend to get largely impulsive in gaining the same from market outlets. Thus commodities like chewing gum or chocolates are categorized as impulsive buys for they do not involve greater amount of planning. Similarly regarding Emergency products like safety aids, bandages and other repair and maintenance utilities and even medicines consumers desire to gain ready access to such in times of sudden needs. Thus in all the three categories of Convenience products it is observed that people procure such by chances or in needful situations thereby spending less time in planning and taking decisions (Baines, Fill and Page, 2011, p.294-295). Like convenience products where the marketer must focus on making every possible attempt to enhance the brand awareness of the same with the targeted consumers to reduce the chances of s witching over to other lower price alternatives strategies are also required to be in place for luxury or high priced merchandises. Consumers of luxury or high-priced products would not go for availing the same without rendering adequate planning. Consumers on the other hand would require gaining a large amount of information relating to the same before finally deciding on to purchase it from the market. Information gained substantially would help the purchaser in making adequate plans to gain the same. Thus herein the marketer is required to reinstate the benefits and advantages related to the brand of such luxury product in question to effectively lure and sustain the attraction of the person to the particular brand (Baines, Fill and Page, 2011, p.296). Management of Online Branding Activities for Luxury and Convenience Products With the development of internet and possibly of social networking platforms the marketing activities of producers and marketers of both convenience and l uxury commodities have gained far flung changes. Marketers of such products have come to acknowledge the fact that the emergence of internet has contributed to the birth of a global marketplace wherein a large number of consumers and buyers are found to mutually exist for different categories of products. Herein the online marketer in order to

Of Mice and Men Discuss in detail the lives of the itinerant ranch-hands in the novel Essay Example for Free

Of Mice and Men Discuss in detail the lives of the itinerant ranch-hands in the novel Essay Discuss in detail the lives of the itinerant ranch-hands in the novel. Why is the dream farm so important to the novel? Of Mice and Men by John Steinbeck is an emotional novel, set in the 1930s, where two friends try to achieve their dream in the cruel time of the great depression in California, America. The Wall Street crash was a massive set back in American industries, work was made very limited, so the men had to travel from job to job, to make a living. Lennie Small and George Milton like many men during this unprofitable time in the American economy roam from job to job. Men like these are called itinerant. As George stated, Guys like us that work on ranches are the loneliest guys in the world. This statement is true because these men never have a place called home, because they are always on the move. This also means they have no time to develop a family or friends. Real friendships are hard to come by, because most of the men that work on these ranches are secretive and try to keep their pasts private in case they reveal something that could get them canned (sacked). Meaning if they cant reveal their history because of fear, they will never be able to make true friends. On the ranch George and Lennie spend most of their spare time in the bunk house. Many of the men dont socialize they just keep themselves private, this also combines with the lack of woman company to create a lonely atmosphere on the ranch. Also the men are caught up in a never ending cycle of doing a months physical labour and spending most of their earnings releasing all their frustration at whore houses. So many men come to these ranches with this idea that they will work for a couple of months, save up money and get their own little piece of land but end up blowing all their money on drink and prostitutes. As Crooks said, I seen hunderds of men come by on the road an on the ranches, Hunderds of them an every damn one of ems got a little piece of land in his head. An never a God damn one of em ever gets it. From this you can see how common it was for men just like George and Lennie to depend on this dream, to give them this false hope that they might just escape this lifestyle one day. Crooks is so mocking of this dream farm because since he has never seen a man accomplish this feat, he doubts whether a man has enough determination to ever achieve it. In addition, ranch hands that are too old get canned. This makes Candy on edge because he feels that because he is seen as useless on the ranch since of the loss of his hand, his job is becoming more and more insecure the older he gets. On the ranch a lot of violence is shown to Crooks just because of the colour of his skin. The ranch hands also humiliate Crooks by making him sleep with the horses. George and Lennie are unlike most ranch hands as they travel together which is most unusual among ranch workers. As George says, I seen the guys that go around on the ranches alone. That aint no good. They dont have fun. From this you can tell that they have, unlike other ranch hands, someone they can confide in. This gives them a strength that the other men do not have. It is obvious that the dream farm means a lot to George and Lennie because it gives them some hope that they might escape this endless lifestyle. Also if they lived on their own ranch they would be free to do as they please and not listen to no one else but themselves. The farm symbolises freedom to George and Lennie, as they would be able to choose when they would like to work and who they wanted to employ, An live on the fatta the lan. Also it would be their own harvest they are harvesting, not someone elses. So it would be all their own profit. This idea of freedom appeals to Crooks and Candy because both of them are alienated on the ranch, Crooks because of the colour of his skin and Candy because of his age and disability. They see the dream farm as a chance to be equal workers. The dream farm is similar to the American Dream because the American Dream is people living by their own rules to get what they want in life. The farm is a perfect example of this because George and Lennie would live by their own rules to earn a living. Curleys wife had her vision of the American Dream. Hers was to be a Hollywood star, to be in the movies. This, whilst being an appealing and glamorous life, isnt what the dream was about. The life she wanted would not be lived by her rules, she would have had to work to deadlines and always under threat from other actresses taking her job. Unfortunately George and Lennie cannot grasp their dream because of Lennies ability to get himself into bad situations. Unluckily for Lennie this time it proved to be fatal for him. You cant keep a job and you lose me ever job I get. Jus keep me shovin all over the country all the time. An that aint the worst. You get in trouble. You do bad things and I got to get you out. Lennie, as George states has always preventing him from advancing upwards in the world, because he has always been too much of a responsibility for George who can never have faith that Lennie wont get in trouble again.

Human Morality Essay Example for Free

Human Morality Essay A common question throughout history has always been about human morality. Because of our higher thinking capacity, we are hardwired to adapt and refine our basic instincts to survive; therefore, it is obvious this question would be disputed throughout time. Are humans innately good, bad, or plainly neutral? The position that any one person takes may be derived from any number of ideas, be them philosophical thoughts or scientific inquiries. This essay asserts that morality is innate, and uses both scientific studies and ideas from philosophers to support this argument. Man is essentially good, and the different ways people are nurtured—from societal influences to parental influences—creates the large spectrum and variety of behavior that may not be deemed â€Å"good† or â€Å"moral. † The magazine Smithsonian published an article named â€Å"Born to Be Mild† in January of 2013 on morality in young children. This article wrote about a few different studies done on children by three different experimenters. In one of the studies titled â€Å"Spontaneous Altruism by Chimpanzees and Young Children,† Felix Warneken tested the morality of humans through young babies (because they have had little to no socialization) and also tested morality of chimpanzees, the closest relative to humans. In this study, 18-month-old toddlers were tested to see if they would help others in need by retrieving a dropped item that an adult struggled for. In almost all instances, the child returned the item. Warneken stated, â€Å"[Helping at that age] is not something that’s been trained, and [the children] come to help without prompting or without being rewarded† (Tucker 39). Not only did the toddlers help people in need, they also helped without social cues (such as the distress someone in need has). Many toddlers in the experiment Warneken created helped retrieve a can that had fallen off a table next to an adult and the adult failed to realize something was amiss. When Warneken tested the chimpanzees to see if they would return the same answers, he tested chimpanzees that were nursery-raised and semi-wild chimps. Both tests displayed the same results as the tests on the toddlers—chimpanzees were willing to help both humans and other chimps in need with no reward for themselves (Tucker 39-41). The fact that most of the toddlers and human relatives, the chimpanzees, helped others in need both with and without social cues strongly points to the idea that human morality is innate. A second study highlighted in the Smithsonian article was a reproduction of a previous study from the mid-2000s. The original study was an animated presentation shown to six to ten month old babies in one group and three month old babies in a second. The animated presentation consisted of a red circle attempted to climb a hill. In one instance, a triangle helped the circle climb, and in another, a square knocked the circle down. When the square and triangle were presented to the older group of babies, almost all babies chose the helping triangle over the hindering square. For the younger group, the researchers tracked the eye movement of the babies to either the triangle or square, because the babies could not physically grab the object. In the reproduction, done by another experimenter, the results were the same. Once again, evidence suggests that because babies seem so morally good, humans are innately good, and it is the nurture we receive as we are socialized into this culture that may cause some people to seem morally corrupt (Tucker 38-39). It should be noted that because the reproduction provided the same results as the original study, an even stronger case was created for the idea of innate human morality. The messages that Machiavelli gives in â€Å"The Qualities of the Prince† may cause one to believe that humans are innately evil because through â€Å"The Qualities of the Prince,† Machiavelli details how to be cunning, take control, and maintain control as a ruler of a province. His teachings seem to create humans as greedy people, hungry for more. This is actually very incorrect. Machiavelli clearly states, â€Å"it is necessary for a prince†¦to learn how to not be good† (42). I emphasize that Machiavelli wrote a man must learn to not be good. One can assume from this that Machiavelli is saying man is at least in some degree, wholesome and moral. After all, humans were never meant to civilize and evolve. We are, in true form, animals that have an instinct to survive. Ruling and gaining power is a man-made idea. Opponents to the idea that humans are moral might suggest that if ruling is man-made, evil is already within us because we created the concept of ruling others; however, if man were truly evil, he would not take murder as a heavy offense, and would kill others in his way to get what he wants instead of just gaining control. The examples of rulers that Machiavelli writes help to reiterate this point. These men were not born thinking of war and control. They were raised and socialized to lead and gain power. Steinbeck and the messages he delivers in The Grapes of Wrath also point to the idea that human morality is innate. The author often writes of the distinct line of those with, and those without—in other words, the owners and the migrants or farmers. Steinbeck makes a point to write about how close-knit the migrants are in many instances. Steinbeck writes â€Å"‘I lost my land’ is changed†¦[to] ‘We lost our land. ’,† ‘I have a little food’ plus ‘I have none’†¦. is ‘We have a little food’† (151); â€Å"the twenty families became one family† (193); and â€Å"when a baby dies a pile of silver coins grew at the door flap† (195). All of these quotes show the goodness in others, to do something for someone in need. This is all in contrast to the owners, which on multiple different pages Steinbeck writes how disconnected they are from the land, and â€Å"the quality of owning freezes you forever into ‘I’† (Steinbeck 152). These owners are so encompassed by the material culture around them, by the greed and the blanketed reality that they cannot see with a moral compass anymore. Of course they have one, for at one point they might have been like the farmers, caring for others and instituted into the â€Å"we† group. Proponents for human neutrality might argue that the owners were never at any point good, that they were neutral and socialized into the owning culture, unlike the farming culture. This is not the case, however, through a passage that Steinbeck wrote very early in The Grapes of Wrath, which said, â€Å"Some of the owner men were kind because they hated what they had to do, and some of them were angry because they hated to be cruel, and some of them were cold because they had long ago found that one could not be an owner unless one were cold† (31). This insinuates that in all types of owners, there is a moral compass. Even in the coldest owners, deep within them, they acknowledge the idea that the work they do is wrong. Because the owners know what is wrong, they know the opposite as well—what is right. If the owners were not innately good, their views on what is right or wrong would be skewed by their societal influences. While people will never give up the argument of human morality, it is a safe bet to argue that humans are innately good. We possess the ability to help spontaneously and without reward, as shown in the scientific studies, and we understand what is right and wrong. Our societal influences and the way we were raised affects if we will channel our morality or go against it, as shown by Machiavelli in â€Å"The Qualities of the Prince† and by Steinbeck in The Grapes of Wrath. Works Cited Machiavelli, Niccolo. â€Å"The Qualities of the Prince. † A World of Ideas. Ed. Lee Jacobus. 8th e. Boston: Bedford, 2010. Print. Steinbeck, John. The Grapes of Wrath. New York: Penguin, 1939. Print. Tucker, Abigail. â€Å"Born to Be Mild. † Smithsonian Jan. 2013: 35-41, 76-77. Print.

Cisco Systems: SWOT Analysis and Marketing Analysis

Cisco Systems: SWOT Analysis and Marketing Analysis Principles of Marketing Abstract This study aims to provide information on key marketing concepts and strategies adopted by Cisco Systems Inc. It critically analyzes Ciscos business strategies and practices by describing and evaluating its market orientation along with the impact of its marketing practices on business thereby providing an overview of its competitive advantage and SWOT analysis. One of the most vital and comprehensive marketing tools Ansoff Product-Growth Matrix has been implemented for Cisco, identifying its potential development, segmentation and diversification tactics. Porters Five Forces framework has also been included to derive five forces that determine competitive intensity and attractiveness of markets. Ciscos B2B and B2C segments are identified in conjunction with the marketing mix of product, price, promotion and place to support its marketing strategies in order to align it with its adopted business model. Introduction Cisco Systems Inc, a networking systems developer and manufacturer, was founded by two computer scientists at Stanford University in 1984. Cisco went public in 1990. Computers on local networks had not been able to communicate easily with computers outside that network, until Cisco introduced its first commercial router in 1986. Geographically dispersed networks of computers using different networking protocols, were able to be linked together by Ciscos multi-protocol router. Cisco quickly emerged a global leader in networking hardware, software and services, expanding to over 40,000 employees along with annual revenues of $23.8 billion by the end of 2000, although the economic downturn affected Ciscos 2001 revenues and compelled Cisco to layoff close to 14% of its employees (Massachusetts Institute of Technology 2001). Cisco Systems, Inc. is the global leader in computer networking for the Internet. Today, networks form an integral part of education, government, business systems and home communications. Cisco hardware, software and service contributions are used to establish the Internet solutions that make complex networks possible, enabling easy access to information anywhere, at any time, by individuals, organizations and countries. Additionally, Cisco has pioneered the utilization of the Internet in its own business practices and provides consulting services based on its experience and expertise to support other organizations around the globe. Since the companys inception, engineers at Cisco have promptly contributed in the innovation of networking technologies based on Internet Protocol (IP). This tradition of IP innovation endures with the evolution of industry-leading products in the core technologies of switching and routing along with advanced technologies in areas like home networking, security, IP telephony, storage area networking, optical networking, and wireless technology. Cisco offers a broad range of services, including technical support and a dvanced services in addition to its products. Cisco markets its services and products, both directly through its channel partners as well as through its own sales force, to service providers, commercial businesses , large enterprises and consumers. Social responsibility and customer focus are the core values on which Cisco operates as an organization (Cisco Systems Inc 2004). Over time, Cisco has proved its ability to successfully capture market transitions. Commencing in 1997 with the certainty that voice and video would all be converged to one, proceeding to the Network of Networks in 2000 and the network becoming the podium for all related web technologies and the base of customer solutions along with the most recent market transition of collaboration and Web 2.0 technologies. At Cisco, product offerings evolve as per market transitions only to best meet customer requirements. Cisco has emerged from Enterprise and Service Provider solutions to recognizing and approaching customer needs in numerous other segments including Small, Consumer and Commercial. To a large degree, the network has evolved to into a platform for providing one transparent and seamless customer experience. A key aspect of Ciscos culture is connecting and collaborating with others to make the world smaller through innovative technology and use it to enhance life experiences. Thats the Human Network a place where everyone is connected. (Cisco n.d.) Market Orientation Jaworski and Kohli (1996) defined market orientation as the organization wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments, and organization-wide responsiveness to it. Customer and Market Focus In recent years, market-driven organizations have begun to evolve as the new industry giants. The market-driven formula for success in todays marketplace is to produce the right product at the right price at the right time (Bill Barrett 2001). The right product is the one that solves the customers problem and delivers the highest value. The right price is what the customer is willing to pay. The right time is when the customer needs the product. Customer needs and priorities are continuously changing. Therefore, an organization must know how customers wants, needs and values emerge over time to be successful. To gain the desired knowledge of the customer, an organization must focus on the current and prospective markets and customers it serves and put the customer first in every aspect of the organization. Marketing-orientated companies focus on customer needs (Jobber 2007: 6). By including the customer in an organizations mission and goals, market-driven organizations make providing value to the customer a top priority. This commitment to the customer is evident in Cisco Systems mission statement: To shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors and ecosystem partners (Cisco n.d.) Ciscos market focus begins with its emphasis on delivering unprecedented value to its customers, as well as other stakeholders, including employees, investors, and environmental partners. Ciscos mission statement is consistent with market-driven perspective of serving the objectives of all the stakeholders (Bill Barrett 2001). We believe Ciscos market orientation emphasizes continuous improvement of the processes since information gathering is one of the main characteristics of a market driven organization. As the market demands and customers requirements change continuously, it is extremely essential for such organizations to gather relevant data in all environmental sectors competitive, political, cultural, economic, technological, human resources and most importantly the consumer. Thus, it can be said that Ciscos orientation is rightly aligned with its mission statement./p> Relationship Strategies The market-driven concept suggests that putting the customer first in all aspects of an organization results in satisfying all stakeholders, which challenges the belief that multiple stakeholders often have conflicting goals. Market-driven organizations use relationship strategies to form partnerships and alliances with stakeholders to create synergy and minimize or eliminate conflicting goals. Cisco Systems has formed strategic alliances with suppliers and customers to deliver a customer-centric, total solutions approach to solving problems, exploiting business opportunity, and creating sustainable competitive advantage for our customers (Bill Barrett 2001). Cisco and its partners recognized that their products and services, combined with those of suppliers and customers, created a total solution that was more valuable than the sum of the individual pieces (Bill Barrett 2001). The most fundamental way in which Cisco views its strategy is around the idea of change, and how change aff ects customers. Essentially, it believes that market transitions that most affect customers define competitive opportunities. Change is recognized as endemic and adaptation considered to be the Darwinian condition for survival (Jobber 2007: 6). Cisco prepares for market transitions by listening to customers and by taking risks, innovating and investing 3-5 years in advance of a major transition in order to capitalize on it before competitors when the transition is realized in the market (Cisco n.d.). Ciscos vision and innovativeness can be clearly seen from the above statements that promote its connoisseurship in computer networks and the recent developments of the Internet. Its ability to anticipate and prepare for such market transitions is the key plot of its customers and its own success. Changing needs present potential market opportunities, which drive the company (Jobber 2007: 6). Cisco makes every effort in its power and scope to work towards its vision by its innovativeness which has provided enormous potential market opportunities. This approach is by far one of the largest contributors to its success in the Silicon Valley amongst its competitors in the industry. It has led to Cisco being one of the big names among industry giants like Microsoft, Apple, Sun Microsystems etc. Elements of Market Orientation Customers guide where we go and we stay ahead of market shifts so that we are ready to help our customers evolve, as their industry evolves (Cisco n.d). The customer centric approach is vital to the product development at Cisco. It signifies the presence of market orientation in the organization with respect to the customers needs and requirements that form the basis of marketing strategies at Cisco. Some of the most influential market orientation elements are strategies based on providing value for customers, rapid response to negative customer satisfaction, immediate acknowledgement to competitive challenges, and speedy detection of changes in customer product preferences (Pelham 2000). Cisco has been concentrating on the consumer markets as part of their marketing strategies. It transitioned itsLinksyssubsidiary into a dedicated consumer business group, formed a consumer-focused council, and made key changes in the way it builds consumer products. This change has accentuated Cisco s efforts in building brand awareness among customers worldwide. Cisco has tried to adopt a unified approach to consumer market since it acquired Linksys, a home networking company. It can be seen as a strategy based on creating value for customers and its focus on the much fragmented home networking segment where Cisco had expansion plans due to its belief in home networking being on the cusp of a major market transition. Cisco Business Strategies Reaching Market Adjacencies through a New Management Model Cisco business strategy for the fiscal year 2009 was to address not less than 30 market adjacencies, and they concentrated mostly in those areas where the networking technology and protocols have not seen widespread adoption (Chambers 2009). Emerging markets like India and China have provided Cisco ample growth opportunities and value for their customers and shareholders. In order to capture these opportunities, Cisco requires to move with speed and thought leadership. To accomplish this, they have a new management model based on Councils and Boards which will collaborate to set a long term direction for their business strategy. The council and board members decisions will help the organization to ensure that the goals are aligned throughout the company (Chambers 2009). Capturing Market Transitions Ciscos success also comes from capitalizing on market transitions before they occur. Their goal is to capture these market transitions faster than their competitors by identifying the technologies which play a crucial role in the future of communications and Information Technology. Acting on this differentiated strategy, they made multiple acquisitions in fiscal 2008 2009 (Chambers 2008) including wireless, unified communications and security technologies. Cisco continues to grow through internal development, acquisitions, their global partnerships, and cross-functional teamwork. One area of their differentiated strategy includes a goal of growing each product category in their advanced technologies to capture $1 billion-plus in annual revenue and the number-one market position (Chambers 2008). Providing customer satisfaction is one of Ciscos core values. Creating sustainable customer partner ­ships is a crucial part of Cisco strategy and provides invaluable insight into market tr ansitions. In addition to their technology, Ciscos knowledge of economic development, education, government, healthcare, national security and public safety issues has increased customer trust in Cisco (Chambers 2008). Being close to their customers is they believe the best way to uncover opportunity for the next market transition, long before it becomes obvious to others. Sustained Differentiation across Customer Segments and Geographies Ciscos strategy is made upon four pillars: To capture customer driven market transitions by identifying, investing and positioning. Constant innovation which is enabled through building, buying or collaborating with their partners. Cisco differentiated market approach with their ability to bind together both their business architectures and the technology. Prioritization of initiatives and cross functional teamwork that drive execution across customer segments, products, geographic theaters and value added services. Ciscos differentiated strategy has evolved based on their customer requirements to create sustainable differentiation in the industry and better serving of the needs of all their customers (Chambers 2007). Cisco is continuing to expand their services, product offerings and distribution capabilities to the strategic market. Small and medium sized businesses are increasingly taking on networking technology as they realize efficiencies from their investments in Ciscos products. With the use of efficient networking hardware and software products, SMEs have discovered new ways to work effectively and efficiently (Chambers 2007). From a geographic perspective, Cisco was pleased with the strong and balanced performance they achieved in their four largest theaters. These include European Markets, United States and Canada, Emerging Markets and Asia Pacific. Perhaps Ciscos greatest geographic success of fiscal 2007 was their Emerging Markets Theater, where their revenue grew by 39 percent on a yearly basis (Chambers 2007). Cisco believes that its business processes and collaborative approach to their emerging markets sector have significantly contributed to its growth. Cisco Channel Strategy Cisco is partnering with best in class providers to ensure that their customers receive the highest standard of support and the solutions for its products (Cisco 2009). They consider their partners as an extension of Cisco and their partnerships are truly based on long term commitments and mutual benefits. Cisco is creating market growth through their direct investments, in conjunction with the investment in partnerships which allows them to expand their knowledge, visibility and experience in new technologies. Ciscos strategy is to actively invest in all the major technology segments on a global basis. As with acquisitions, all the investment targets are thoroughly examined and analyzed for both their business and technology. Below are the Cisco acquisitions for the fiscal year 2009 (Cisco 2009). Set-Top Box Business of DVN (Holdings) Ltd.-November 2, 2009 DVN has major operations in China and they are the market leader in digital cable solutions. DVN shares Ciscos vision of performance, scalable and services-rich cable interactive platform extending into every home.Market opportunity for Cisco with this acquisition is cabling solutions. ScanSafe, Inc.-October 27, 2009 The company ScanSafe is a market leader of software services and they provide web security solutions for global enterprises as well as small businesses. By this acquisition Cisco can lead as provider of on-premise content security and their market opportunity from this acquisition turns out to be network security. Starent Networks, Corp.-October 13, 2009 Starent Networks is a leading supplier of IP based mobile infrastructure solutions, targeting mobile and converged carriers. According to Cisco there is an active investment in this market by the service provider, since the global mobile data traffic is expected to double every year. The market opportunity for Cisco with this acquisition is mobility. Tandberg-October 1, 2009 Tandberg is a global leader in video communications. They have a broad range of world class video endpoint and network infrastructure solutions. So with this acquisition, Cisco will expand its collaboration to offer more solutions to a number of customers further accelerating market adoption globally. Tidal Software, Inc.-April 9, 2009 Tidal Software is the creator of intelligent application management and automation solutions. This acquisition will advance Ciscos data center strategy by enhancing product and service delivery offerings. Pure Digital Technologies Inc.-March 19, 2009 Pure Digital, are creators of the best-selling Flip Video brand. They are pioneers in developing consumer friendly video solutions and with this acquisition Cisco can expand in the media enabled home solutions segment and capture the consumer market transition to visual networking (Hooper 2009). Richards-Zeta Building Intelligence, Inc.-January 27, 2009 Richards-Zeta Building Intelligence Inc, they are leading provider of intelligent middleware technology that enables businesses to integrate building infrastructure and information technology (IT) applications over a common Internet Protocol (IP) network, resulting in improved efficiencies, greater energy savings and a reduced carbon footprint. Ciscos market opportunity with this acquisition is physical network security. The Next Market Segmentation for Cisco Cisco has been targeting towards getting a two digit sales growth from the telecommunication sector for the year 2009. Cisco is a market leader in the telecommunication sector and they are very optimistic to realize the target. For Cisco, telecommunication sector is one of the massive market segmentations for their products, especially in the IP technology. Cisco launches 2 to 3 solutions periodically for their technology which consists of updates or some added features as extensions of their current products (Yulyanto 2009). Cisco Key Success Factor After only a few years of its foundation, Cisco became a powerhouse in network technology. It was largely unfamiliar to the average consumer until the dot-com explosion, which resulted in a large customer base, such that it became worthwhile to reach potential decision-makers in a variety of ways. The arrival of the Internet as a ubiquitous part of our lives meant that increasing numbers of small businesses and average consumers rapidly became a part of Ciscos customer base. Both market segments contribute to the addition of extra computers, whether for new employees or for family members who want to surf the web simultaneously, which has driven the demand for simpler networking products that even a non-techie can set up. In fact, sales to small and medium businesses accounted for approximately 20 to 30 percent of Ciscos US$ 18.878 billion in revenue that ended in July 2003 (Cook 2004). While the late 1990s and early 2000s saw an explosion in large computer networks as companies upgr aded their infrastructures or simply set them up for the first time, the next several years likely saw a huge jump in small networks, thanks to the ability of Wi-Fi to share a single broadband connection with several computers without the need to drill holes or run Ethernet cables (Cook 2004). The Impact, Positive and Negative, of the Organizations Marketing Mix Marketing Mix Marketing mix is defined as the tactical tools that the marketers use to implement their strategies mixing the controllableelementsof aproducts marketing plan which arecommonly termed as 4Ps: product,price, place and promotion (Kotler 2008: 202). These elements are adjusted until a balanced proportionis found thatservestheneedsof the customerswhile generatingoptimumincome. Product Product can be defined as anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. It includes physical objects, services, persons, places, organizations and ideas (Kotler et al. 2008: 539). Ciscooffers a wide range ofproductsand networking solutions designed for enterprises and small businesses across a variety of industries. They are also addressing their customer requirements in many other segments including commercial and small business. The network has become a platform for providing a transparent customer experience (Insight 2009). Managing the Product Mix Positioning and Repositioning A well planned and executed brand repositioning helps Cisco to increase their brand value along with sales. Cisco is very closely aligned with their corporate strategy, regular investments in their brand positioning or repositioning to always renew the brand significance and maintain its connection with their customers. By brand positioning Cisco has gained enormous benefits as shown below: Brand Measure The branding campaigns conducted by Cisco have lifted its brand equity and helped it to gain shares and grow sales. This has also helped them to strengthen their overall brand recognition and exceed the averages on core brand measures. After the campaign launch, Cisco has been positioned into the security space by lifting their IT security brand consideration by 54% among their tech audience in six months (Slideshare 2008). Ciscos success brand repositioning depends upon their close alignment with their overall corporate strategy which includes product positioning, channel/alliance strategy and acquisitions (Slideshare 2008). Market Share Cisco has strengthened its dominant share in the core market by 72% in switching and 80% in routers. It has also expanded their share in the new products by 6% in messaging applications, 41% in web conferencing and 21% in the video conferencing segments respectively (Slideshare 2008).The market share has been increased for the entire r ange of Cisco security products including their firewall applications, VPN and for secure routers. Jobber (2007: 405) explains Product Strategy as: The emphasis on product portfolio analysis is managing an existing set of products in such a way as to maximize their strengths. But companies also need to look to new products and markets for future growth. A useful way of looking at growth opportunities is the Ansoff Matrix. Cisco Ansoff Analysis Market Penetration Market penetration is the fundamental method of a growth strategy in which the business focuses on selling current products into existing markets. It maintains or increases the market share of current products, restructures mature markets by driving out competition and increases the usage by existing customers (Tutor2u 2009). Acquiring competitors may be one of the major ways of gaining market penetration. It may also be achieved by more aggressive ways of promotional campaigns, supporting it with a competitive pricing strategy and dedicate more resources to selling products. Cisco is known for its innovative products and introduction of those products into the market before its competitors that helps in generating mature markets. Its products like Cisco Catalyst 6500 Series Network Analysis Module, Cisco 7600 Series routers, Cisco Catalyst 6500 Series Firewall Services Module and many other products have already captured the market (Cisco 2009). It is increasing the market share and customer loyalty through social networking sites, blogs and public interviews. Its main strategy to penetrate the existing market is through acquisitions. It acquired Audium Corporation in June 2006 that gives it opportunity to penetrate into the IP enabled voice telephony market, Cognio, Inc in September 2007 through which it entered into wireless networking, Nuova Systems, Inc in April 2008 that gives it chance to enter into data centers and ScanSafe, Inc in October 2009 that helped Cisco to capture the network security market (Cisco Systems 2009). Market Development Market development can be essentially termed as a growth strategy where the business aims to sell its current products into new markets. Such a strategy can be achieved by venturing into new geographical markets, new product dimensions and new distribution channels. Alternatively, different pricing strategies can be adopted to attract customers and create new market segments (Tutor2u 2009). Cisco recognizes the common strings that exist between sales, engineering, security and marketing groups. Once the main links are identified by its RD Team, it tries to build a suitable interface between the groups which contributes to the companys market development. Develop, Partner or Acquire is the 3 Tier strategy followed by Cisco. It teams up with industrys major companies and then provides persuasive offers to the customers. WirelessLANs, content networking,storage networking, voice over IP and Metro IP includingoptical networking are the extended product dimensions for market development ( Cisco 2001). In addition to this, Cisco is attempting to establish its marketing presence in other potential geographical locations like China, Saudi Arabia, Pakistan etc. Product Development Product development can be defined as a strategy where a business seeks to introduce new products into current markets. It requires the development of new competencies and new products which may appeal to the customers (Tutor2u 2009). Existing product lines may be extended to provide existing customers with greater choice. Cisco sets vision and then makes its strategies to achieve its targeted goals. Its strong RD capitalizes the current market situation and then provides customized business solutions according to customer needs and further plans for new products. Cisco has identified four key requirements to increase acceptance in the business world: security, availability, quality of service, and reliability (Payataqool 2009). Diversification Diversification is the advancement strategy where a business introduces new products in new markets (Tutor2u 2009). This strategy involves high risk since the business targets markets where it has no or very little experience. Cisco has started its diversification in the emerging countries that extend from Russia to the Eastern Europe and Middle East that will also include Africa and Latin America. Industries in developing countries still use limited technology despite of having concentrated wealth, less government transparency and the customers willingness to use the most advanced and high tech products and services. The company not only targets to supply advanced networking equipment but also focuses on the target countrys revolution. Cisco has successfully initiated transformation projects in Chile, Turkey and South Africa as part of its diversification strategy (Deign 2009). Managing product over time Product Life Cycle With the dynamic state of todays economy, an organizational change should not only adapt to the current climate, but it must also encourage growth (Wrage 2009). Cisco has followed this by moving from a traditional silicon based organization to a lifecycle business model. These changes are challenging for Cisco since they have more than 60,000 plus employees supported by their 46 data centers worldwide. This new life cycle consists of six separate stages: In the prepare phase it determines the business case and the project requirements. Plan phase develops the detailed project plan describing the resources and responsibilities. In the design phase it details the alignment of business goals and the technical needs. Implement phase delivers the new capabilities with the integrations. Operate phase monitors and reviews the implementations. Lastly, the Optimize phase has a continuous improvement activity of the existing processes (Wrage 2009). So with these steps in place, Cisco has start ed progressing into an organization that is best suited for the service-oriented network infrastructure organization making the cost savings and efficiency a reality (Wrage 2009). Promotion Promotion means activities that communicate the merits of the products and persuade the target customers to buy it (Kotler 1999). Promotion is one of the factors which influence the buying behavior of the customer. It helps to inform people about the product and its usage. Cisco is using many means of introducing their products in global markets. They use advertising as the main tool to introduce new products and to connect with potential customers. They advertise their new products and services through public relationship, direct marketing, internet and online promotions. Cisco also uses the social media channels such as networking and blogs as a tool to promote and to extend their products to the larger audience. Cisco follows the following elements for their promotion strategy: Direct Marketing As stated by Peter Drucker (2009), Marketing is not a function; it is the whole business seen from the customers point of view. Direct marketing captures the customers by avoiding intermediaries. Cisco uses various methods to promote their product such as direct mail, telephone, telemarketing, e-marketing and other tools to directly communicate with the customers. Cisco conducts various direct marketing campaigns such as online shopping, cable television infomercials, which helps them in getting the direct response from their target audience and also to meet their demand generation goals. Advertising Advertisement can be defined as Any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor (Armstrong, Kotler 2009:383). Cisco can be grouped under the product oriented advertiser category, which highlights product features, their services and price through various advertising channels as internet, magazines, television and by e-marketing. AIDA Model AIDA is a model generally adopted by the sellers to stimulate the purchase decision of the customers. Attention The element attention, describes the stage where the brand manages to obtain customer attention, informing the customers about the product. This could be either a positive or a negative attention. The next step is to build a relationship with customers by means of advertising which is a prominent tool in the marketing mix. The product is then launched in order to encourage the customer decision of buying the product. Interest In this stage, it generates the confidence in the buyers about the products that company plans to promote. The seller then explains how this product will meet the customers requirements. Cisco as a brand has interested its customers and built the confidence in the buyer about their product interests the customers. Desire In this stage the seller inspires the customer towards the product and then relates the products to their needs. Here, advertising strategies are best suited. Since customers have the choice of choosing their configuration, it stimulat es the desire to purchase the product. Action This phase deals with persuading the consumers to buy the product and explain them the immediate benefits of the product. Advertising and direct ma Art Therapy: Benefits and Applications Art Therapy: Benefits and Applications Psychology and art therapy might have been in use to heal from thousands of years, for instance, in the 7th century Vaghabhatta in his Ashtanga Hridaya narrates as â€Å"Obeisance be, to that unique, unparalleled, rare physician who has destroyed, without any residue, the diseases like lust, anger, greed, arrogance, jealousy, hatred, fear and many such bad emotions† hinting on psychological treatments and awareness that were existing. Concurrently almost at the same period, The Chitrasutra of the Vishnudharmottara Purana, in his discourse on Indian painting details on various schools, techniques and ideals, significantly, he prescribes art is a form of emotional communication and a healing process. He says: Painting cleanses the mind and curbs anxiety, augments future good, causes the greatest delight, kills the evils of bad dreams and pleases the household deity (Kalmanowitz, Potash, Chan, 2012: 192). These ancient scholars, though have specified these therapies did not expl icate the details as the fields were out of the scope of their literature purview; however, they have left behind remarkable evidence on these therapies. Therefore, it is apparent that Indians worked with the awareness of art’s therapeutic benefits, which can be adverted to as an established concept of art therapy. Kramrisch proclaims that Chitrakara often admits that the knowledge of Vishnudharmothara is a mere transference of the knowledge he pursued from Indian lineage repeated and compiled from older sources [does not mention whether the older source was in the form of text/ verbatim/ training. Nevertheless, it shows the theory was pre-existing prior to the 7th century] (Kramrisch. S 1928: 4). A substantial research remains open for any further literature review and literature search for more details on these supposedly lost therapies. Clinical interventions hinder the healing process, especially in children on the contrary, adapting non-verbal method, e.g., ‘art’ is considerably accommodating. In need of psychologists providing fair and non-verbal communication to assess children The Universal Nonverbal Intelligence Test (UNIT; Bracken McCallum, 1998a) was developed to help multi-cultural and multi-lingual populations and children who have sensory limitations, learning disabilities, psychiatric conditions, and various language-impairing neurological disorders (Reynolds, R. C. Kamphaus, W. R. 2003: 254). Further regarding psychotherapy techniques it is also mentioned that â€Å"all these methods have a number of fundamental limitations† (p. 15). The atmosphere is utmost important for children. Art studio is more welcoming and enables children to believe that they can carry through something over there, while the clinical environment is fearful and fretful (Councill T., 2003, 208). Staricoff in her exhaustive research review[1] (Arts in Health: A review of the medical literature cites nearly 400 papers showing the beneficial impact of the arts on a wide range of health outcomes) summarizes her findings as commitments with local artists and museums can show a significant improvement in medical students. Foreword by Peter Hewitt acknowledges that Artists are well aware regarding the positive impact and benefits of their works in healthcare centers. Art of medicine can be enriched with responsiveness, consciousness, and thoughtfulness by combining art based activity in medical students[2]. Visualizing the art works can improve observation and understanding skills of students during medical training[3]. Art making, aesthetic improvements and installations can be worthwhile during treatment as they reduce the anxiety, provides a positive response to the treatment and speeds up the recovery, thereby reducing a prolonged treatment and increased expenses[4]. All these research reports show that art directly benefits the patient, staff, medical students and families. Art is vital for effective medical training and treatment. Neuroscience has shown amazing advancements using art that does not rely on theoretical explanations or interpretation, e.g., fMRI (functional magnetic resonance imaging) observes direct variations in the brain’s network during visualization[5]. Observing or producing visual art reduces the distress by opting positive distraction from negative feelings and thoughts thereby promoting health benefits[6]. Many scientists explore the use of art; such scientists illustrate and publish more advanced, highly cited research than the average scientists who are not involved in visual arts[7]. Hence, art making not only plays its role in healing but also places itself in the intellectual science camp. This article is intended not to go against art psychotherapy or psychotherapy, but unfortunately, though we have copious evidence on the direct benefits of art, art therapy display predilection towards psychotherapeutic benefits. The concern is in the present situation of art therapy, where art is observed as parasitic on psychotherapy since it believes nothing can be achieved without verbal communication. On taking the risk of compromising with psychotherapy, this article questions whether we have lost the concept of â€Å"Art as therapy†? Have we sacrificed the essential values, viewpoints and integrity of art in the process of reconciling art and psychology? Is it a sacrifice made merely to get recognized as a scientific field? The benefits of art have been discussed throughout the art history, philosophy, psychology, and anthropology literatures. In Dissanayake’s point of view the relationship between evolution and art is assessed sometimes as crucial to survive by making special. Culturally primitives use to pass on the morals and information. Psychologically, they use to relieve from the anxieties of uncertain life (Dissanayake 1992a as cited in Kaplan 2000: 59). Kaplan argues that by enabling language development, creativity, problem solving skills, self-esteem, and mental reparation visual art can support our well-being (Kaplan, Frances, 2000, 62). Art therapy Art therapy has emerged as a prevalent therapeutic module and has a long history of several decades. Art is a powerful tool in communication that can be used to understand emotions, stress and in-built complexities of people. The ability to reduce anxiety, resolve life’s struggle and enhance life without any age bar has elevated art into the realm of therapeutic forms, be it spiritual healing, medications, play therapy, neuroscience, etc. (Malchiodi, 2003, ix), getting involved with the practice of art making improves observation, hand and eye coordination, perception and brings in relaxation and reparation, overall well-being is observed due to the art’s nature of self-soothing (Malchiodi, 2003, 353). In art as therapy it becomes difficult to provide dynamic therapeutic benefits as the client needs to have a rudimentary skill of making art (Nucho 2003: 14), similarly, clients without rudimentary skills of art making may face difficulty in producing their mental discrepancies in art psychotherapy (Nucho 2003: 14), and nothing happens without discourse (needs reference). A further related problem of the art psychotherapy approach is that art work and observations are linked to comfortable explanations made by clients, these descriptions, nevertheless man stem from ignorance, insecurity, uncertainty, cover ups and disparity that a client might possess or poses. Miller without seeing any progress in mentally ill adults from insight-oriented art psychotherapy engaged them in loosely structured art activity which was more satisfying and rehabilitative (Kaplan 2000: 99). This means that in art psychotherapy the evidence supporting empirical research processes, adds little to what can be described, is difficult to disprove and often involves a circular explanation of the relation between art and psychotherapy. Such explanations are of little value, because they fail to enlarge upon what is already known and established in psychotherapy and keeps one in confusion regarding what art can provide more than the benefits of retrieving images for clinical psychol ogy purpose. Not necessarily by means of art psychotherapy, but treatment would any way happen through psychotherapy counselling, as art psychotherapy strongly believes in discourse and its attributes, which leads one to question the subsistence of art psychotherapy concept. Science fails to analyze why a person has depicted a certain image when the circumstance of action and depictions controls the mood and brings out false positive response from the client. Human beings are tuned to oppose the personality analysis whenever they feel discomfort, they refuse to open up or select to feed negatively. Rather than depicting the primary mood disorder, they prefer to depict unaccomplished desires, hoping for mercy and/or fulfillment. This leads to wrong assertion. Crazy artists and suiciding psychologists It appears to be too simple to say that art as therapy is therapy by itself, a self-healing process, or an auto reparative tool. Often the concept strikes to get to its point. For e.g., Regarding addiction and art, the disgraceful act of being addicted can be resolved by involving in art activities (Santora P. B., Dowell, M. L., Henningfield E (Ed), 2010, 6) these, points get blurred as we question what about those crazy drug addict artists who could not cure themselves in the procedure of creating artwork? Does art have self-healing capacities? Can a common man win through art where world renowned artists failed? These questions may make us turn back to psychology, but Tori DeAngelis[8] says â€Å"several studies support the idea that psychologists may have an elevated risk for suicidal ideation and behavior compared to general population†. An astonishing percentage as high as 40 to 60 percent of psychologists faced disruption due to work load, anxiety and depression was reported by A 2009 APA survey, such instances affect clients and psychologists are insufficiently prepared to deal with distressed colleagues comes as a blow in the discipline of psychology. J. S. MAUSNER and R. C. STEPPACHER[9], conducted a study, where weirdly a doubtful, anxious and unsuccessful career were major reasons of psychologists committing suicide. Later, the initial impact of being unsuccessful many people starts planning to die and psychologists are not left behind. Swiss psychiatrist Hermann Rorschach (1884–1922), whose ink blot test is prominently popular could not wait to see his work propel, with all the drawback of financial blockage, he reduced his inkblot prints to 10 numbers, the failure of his publication made him to die committing suicide. (Schultz, P, D, Schultz, E, S, 2005: 19). Likewise, we have witnessed Suicides of noted psychologists Michael J. Mahoney, PhD, in 2006, and Lawrence Kohlberg, PhD, in 1987. Reference As an example of addiction Freud encouraged cocaine and he himself was a cocaine user, his biographer Ernst Jones says Freud use to smoke up to twenty cigars a day in the process he developed cancer and begged his physicians to down him[10]. Further, what about the psychologists who suicide one after the other†¦. Why couldn’t they heal themselves as similar to artists who were not cured by their art at all? Did those artists with the process of art, live long being addicted rather than committing suicide? Art definitely has something to present at least the urge to live. Dr Staricoff quotes Swedish research showing that â€Å"engagement with the arts is associated with longer life expectancy† (Staricoff, 2004, 2). What art can afford us and what we can obtain will remain unrevealed till we get pitched to this marvelous concept of art. Reward processing makes a specific contribution to the neural processing of visual art, that artistic status alone is enough to instantiate reward processing, and that the brain thus responds to art for art’s sake[11]. The art instinct therefore has been eternally planted in the heart of man. Art provokes happiness when one lives merrily, and when one is in pain, yet it provokes the happiness by removing the deep rooted grief of the soul, hence it is impossible to destroy the art and appreciation that is imbibed in a man (Davar F. C., 1935, 2). Without readiness, and self-preparedness any therapy would fail in producing beneficial results. What seems most important to remember is that the art made in therapy is not only a source of information for the therapist; it is also a mirror for the youngster, as Edith Kramer once wrote, â€Å"Paintings are valuable not so much because they can tell the adult something about the child, but also because the very act of creating helps the child to learn something new about himself. This process of self-discovery and self-acceptance through art is the core of art therapy† (Rubin, 2005, 120). Unclear and blur mental images become clear and meaningful during art therapy course (Rubin, 2005, 153) and this brain game is not possible, without client’s willingness and enthusiasm which is raised by the foreseen pleasure of creating art itself. All these creative people and psychologists were all aware of their situations, an artist who is addicted need to divert his art activity into other courses of artwork; a psychologist with problems need to confer with other therapists. It was like a story of a fish which decided to lie in the same pond without caring for its spirit, though picked back, time and again, it got back to the same pond where there was no enough oxygen, it was the problem of that fish which cannot be generalized with all those fishes in the sea. [1] Arts in health: a review of the medical literature- www.artscouncil.org.uk [2] Jo Marie Reilly; Jeffrey Ring; Linda Duke. Visual Thinking Strategies: A New Role for Art in Medical Education, Fam Med 2005; 37(4): 250-2. [3] Jasani SK, Saks NS. Utilizing visual art to enhance the clinical observation skills of medical students. Med Teach. 2013 Jul;35(7):e1327-31. [4] Studies show that incorporating the arts can save money, improve the patient experience and do a lot more. http://www.ucira.ucsb.edu/why-we-need-the-arts-in-medicine/ [5] Edward A. Vesse, G. Gabrielle Starr, and Nava Rubin, Art reaches within: aesthetic experience, the self and the default mode network, Front Neurosci. 2013; 7: 258. [6] Lankston., Cusack., Fremantle., Isles, Visual art in hospitals: case studies and review of the evidence, J R Soc Med. Dec 1, 2010; 103(12): 490-499 [7] Daniel Gurnon, Julian Voss-Andreae, and Jacob Stanley, Integrating Art and Science in Undergraduate Education, PLoS Biol. Feb 2013; 11(2): e1001491. [8] DeAngelis, Tori 2011: 19 [9] J. S. Mausner and R. C. Steppacher, Suicide in professionals: A study of male and female psychologists, http://aje.oxfordjournals.org/content/98/6/436 [10] http://psychology.about.com/od/sigmundfreud/tp/facts-about-freud.htm [11] Simon Lacey., Henrik Hagtvedt., Vanessa M. Patrick., Amy Anderson., Randall Stilla., Gopikrishna Deshpande., Xiaoping Hu., Joà £o R. Sato., Srinivas Reddy., and K. Sathian. Art for reward’s sake: Visual art recruits the ventral striatum. Neuroimage. Mar 1, 2011; 55(1): 420–433.

I Remember :: Personal Narrative Nuclear Bombing Violence Essay

I Remember I remember Rick's face as he turned away from the window and came back toward his seat that day; it had a look of horror I was to never forget. His face expressed seriousness, disbelief, and sadness. We were all terror-stricken after we knew the awful truth, but Rick had seen it. He knew before all of us. Even before his eyes began to have problems, he was visibly affected by the bomb. I remember that day as if it were yesterday. It all started with more subtle things such as the small bomb at the World Trade Center, but then bigger disasters began to occur. When the bomb hit Idaho, everyone was devastated. . . . "What do you mean it's not an earthquake, Rick?" I asked. Before he could answer, we heard an announcement over the intercom telling all classes to get to a television. The newscaster's words shocked us all. "...what appears to be a bomb of nuclear origin. We are still trying to discover who dropped this bomb. All we currently know is that INEEL has gone up in flames as a result, and we have heard of no survivors so far." Everything began to sink in slowly . . . a nuclear bomb? INEEL? No survivors? What about radiation? I began to worry about everything at once. The school called an assembly ten minutes later. Many of us wandered into the gym in a daze. Some people didn't seem to know what was going on, or else weren't affected. As I looked around the crowded gym, the sea of faces reflected their emotions. Mr. Kyrel, a science teacher, looked extremely grim. He sat on a bleacher with his head in his hands. He wasn't paying any attention to the students passing by him. When he did look up his lips formed a tight line, his hair was tousled, and every wrinkle on his brow was visible. He sat in solitude with solemness etched into his eyes. A student on the other side of the gym was crying hysterically. Several people surrounded her. Her face was contorted by her anguish and sorrow. Those around her looked distressed as well, but they were focusing on calming her down. In another area of the gym a junior b oy was clowning around with a friend of his. He didn't seem to know what was happening. I Remember :: Personal Narrative Nuclear Bombing Violence Essay I Remember I remember Rick's face as he turned away from the window and came back toward his seat that day; it had a look of horror I was to never forget. His face expressed seriousness, disbelief, and sadness. We were all terror-stricken after we knew the awful truth, but Rick had seen it. He knew before all of us. Even before his eyes began to have problems, he was visibly affected by the bomb. I remember that day as if it were yesterday. It all started with more subtle things such as the small bomb at the World Trade Center, but then bigger disasters began to occur. When the bomb hit Idaho, everyone was devastated. . . . "What do you mean it's not an earthquake, Rick?" I asked. Before he could answer, we heard an announcement over the intercom telling all classes to get to a television. The newscaster's words shocked us all. "...what appears to be a bomb of nuclear origin. We are still trying to discover who dropped this bomb. All we currently know is that INEEL has gone up in flames as a result, and we have heard of no survivors so far." Everything began to sink in slowly . . . a nuclear bomb? INEEL? No survivors? What about radiation? I began to worry about everything at once. The school called an assembly ten minutes later. Many of us wandered into the gym in a daze. Some people didn't seem to know what was going on, or else weren't affected. As I looked around the crowded gym, the sea of faces reflected their emotions. Mr. Kyrel, a science teacher, looked extremely grim. He sat on a bleacher with his head in his hands. He wasn't paying any attention to the students passing by him. When he did look up his lips formed a tight line, his hair was tousled, and every wrinkle on his brow was visible. He sat in solitude with solemness etched into his eyes. A student on the other side of the gym was crying hysterically. Several people surrounded her. Her face was contorted by her anguish and sorrow. Those around her looked distressed as well, but they were focusing on calming her down. In another area of the gym a junior b oy was clowning around with a friend of his. He didn't seem to know what was happening.

Literature Has Much More Value Than Television Essay -- Argumentative

Literature Has Much More Value Than Television It may go without saying that there are those who will never study, appreciate, or even perhaps consider literature as it is known in academic circles. There are those for whom the written word may have, at best, utilitarian purposes, and for whom any piece of writing beyond a technical manual should, at least, be a work of â€Å"non-fiction,† designed to impart a clearly stated morsel of information or worthy opinion. Part of the explanation for this may coincide with the same general reason that some people never consider religion: the proponents of literature – as is sometimes the case with the proponents of religion – sometimes themselves make their cause a used-up, weary, and trying thing, and may remove from it all the beauty and potential which it might, in the proper hands, convey. Arguably, much like religion, literature has a transcendent value, and fulfills an essentially universal need, in every human being. After all, even the most ardent opponent of the usage of literature in his or her own life embraces forms which complete virtually the same need within him; that is, myths, folklore, stories, movies, television, and even song, occupy essentially the same place and function as literature in the human person, albeit in a form often immeasurably more crude. And, as hotly debated as the following may be in the milieu of post-modern and relativist academic circles, the need to convey truths and explore the human person through story and myth may reach its most sophisticated form in literature. That, of course, raises the implied debate as to just exactly what constitutes literature. If poems and theater can be properly called â€Å"literature,† can not film, or popular s... ...evision, and now, following in their footsteps, much written â€Å"literature,† seek mostly to entertain, to lull viewers into a comfortable despondency and create a sense of need for consumption, all of which perpetuates the success of these mediums. The vacuous lack of effort required of the viewer by television points to the factor that may simultaneously be literature’s greatest value and its most daunting hurdle to many potential readers. That is, literature invites readers, at its best, to learn a new set of codes and means of digesting language and tales; it may require, as in (for example) opera, learning an entirely foreign collection of meanings, linguistic cues, symbols, and, in effect, a new kind of listening. But those who seem to most appreciate opera, much like those who seem to most appreciate literature, swear that the payoff is well worth the toil. Literature Has Much More Value Than Television Essay -- Argumentative Literature Has Much More Value Than Television It may go without saying that there are those who will never study, appreciate, or even perhaps consider literature as it is known in academic circles. There are those for whom the written word may have, at best, utilitarian purposes, and for whom any piece of writing beyond a technical manual should, at least, be a work of â€Å"non-fiction,† designed to impart a clearly stated morsel of information or worthy opinion. Part of the explanation for this may coincide with the same general reason that some people never consider religion: the proponents of literature – as is sometimes the case with the proponents of religion – sometimes themselves make their cause a used-up, weary, and trying thing, and may remove from it all the beauty and potential which it might, in the proper hands, convey. Arguably, much like religion, literature has a transcendent value, and fulfills an essentially universal need, in every human being. After all, even the most ardent opponent of the usage of literature in his or her own life embraces forms which complete virtually the same need within him; that is, myths, folklore, stories, movies, television, and even song, occupy essentially the same place and function as literature in the human person, albeit in a form often immeasurably more crude. And, as hotly debated as the following may be in the milieu of post-modern and relativist academic circles, the need to convey truths and explore the human person through story and myth may reach its most sophisticated form in literature. That, of course, raises the implied debate as to just exactly what constitutes literature. If poems and theater can be properly called â€Å"literature,† can not film, or popular s... ...evision, and now, following in their footsteps, much written â€Å"literature,† seek mostly to entertain, to lull viewers into a comfortable despondency and create a sense of need for consumption, all of which perpetuates the success of these mediums. The vacuous lack of effort required of the viewer by television points to the factor that may simultaneously be literature’s greatest value and its most daunting hurdle to many potential readers. That is, literature invites readers, at its best, to learn a new set of codes and means of digesting language and tales; it may require, as in (for example) opera, learning an entirely foreign collection of meanings, linguistic cues, symbols, and, in effect, a new kind of listening. But those who seem to most appreciate opera, much like those who seem to most appreciate literature, swear that the payoff is well worth the toil.

Understanding Business Ethics

Explain the implications for the business and stakeholders of a business operating ethically. A stakeholder is a person, group, or organization that has direct or indirect stake in an organization because it can affect or be affected by the organization's actions, objectives, and policies. Key stakeholders in a business organization include creditors, customers, employees, government, owners, suppliers, unions and the community from which the business draws its resources. Tesco is committed to conducting business in an ethical and socially responsible manner. This relates to all aspects of their business, treating employees, customers, suppliers and shareholders in a fair and honest manner and ensuring that there are constant and open channels of communication. Tesco has Codes of Ethics for its employees, which includes a policy on the receipt of gifts and a grievance procedure that covers employment issues. Similar essay: How Does Tesco Communicate With Their Customers Tesco has a confidential telephone help line, Protector Line, for any employee who wishes to raise concerns relating to alleged criminal offences, failure to comply with legal obligations, miscarriages of justice, health and safety, damage to the environment and concealment of any of these issues. These are Tesco’s stakeholders: Customers: The employees hear customers' views on everything from how Tesco are serving them in their stores to their role in the community. Customers are looking to buy products; they are looking for a wide range of products. They also want easy accessibility to the premises and hope to buy quality products at competitive prices. They are really important because they provide the money for the store to be successful. Also an expanding amount of customers mean more profit for the business. Most customers expect fresh fruit and vegetables at high quality for good value. Employees: Employees gives Tesco their feedback through the Viewpoint staff survey, Staff Question Time sessions and their Staff Forum process. May want an increase in pay rise. Employees have a very big interest in Tesco; they have an interest in the business in the form of wages, bonuses, discounts, and holiday pensions. The business may be affected by how well their employees do in customer service. If a customer experiences poor customer service, it is more like that they will tell someone else that if they got a good customer service. Therefore employees need the right type of customer training in order to be successful to the business. Suppliers: Tesco’s core value is â€Å"treat people how we like to be treated†, and it's something they apply firmly to their supplier relationships. Suppliers stock the business with all its business supplies; if they are late then it causes conflict between business and suppliers. Therefore, it is vital that all the business supplies are on time. Suppliers are probably the third important part in a business, they provide the products and if they are not on time it poses a great threat to the financial state of a business. On the other hand, suppliers aren’t that important in decision making because they’re scared of losing their contract with Tesco. The main jobs of the suppliers are to sell fresh stock daily at market price. Investors: Tesco’s Investor Relations team regularly meet analysts from the financial institutions which invest in them or represent their shareholders. In contrast it may want a decrease in pay rise for their employees. The owners are probably one of the most important people in a business, they set rules. More importantly they expect repeat business profits and respectable customers.